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Last top 10 Brazilian indie Neogama sells out to Publicis Groupe, not BBH
It seems that months-long negotiations over who will own the controlling stake in fashionable Brazilian agency Neogama BBH (see my earlier post here) are now completed. So says the Brazilian trade...
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Neogama loses Bradesco, Omo to Interpublic – and 40% of its revenue
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers of this blog will recall...
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